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You’ve launched your podcast and are working hard to build and grow your audience.

But getting your podcast discovered by new people is probably still a big challenge for you.

You’ve probably heard all the advice about making a strong start when you launch and getting into iTunes’s ‘New and Noteworthy’ section. And maybe you had some success with that.

But that only lasts for eight weeks, and then your podcast gets lost in the ‘iTunes abyss’ as more and more podcasts get added every day.

With well over a billion podcast subscribers, iTunes is still a super-important platform for podcasters. And continuing to make your podcast more discoverable in iTunes should be a priority.

But beyond iTunes, where else should you focus on to finding new audiences for your podcast?

In 2016, Google announced that it was adding podcasts to its Google Play Music service. Since Google doesn’t disclose its user numbers, it’s unclear how large this service is, but it could be bigger than you think.

So getting your podcast in Google Play Music could be a great way to grow your audience this year.

In this post, I’m going to give you a step-by-step guide to publishing your podcast in Google Play Music.

Before we get into the details, here’s a quick summary of the steps:

  1. Check your RSS feed is ready for Google Play Music
  2. Visit the Google Play Music Podcast Portal
  3. Click the ‘Publish’ button
  4. Click the ‘Add a Podcast’ button
  5. Enter your podcast RSS feed URL
  6. Check your email and verify you own the podcast
  7. Click ‘Publish Podcast’ and submit for approval

So now that you understand the high-level steps, let’s get started:

How to Publish Your Podcast to Google Play Music

1. Check Your RSS Feed is Ready For Google Play Music

Firstly, check that your RSS feed is in the correct format for Google Play Music.

In addition to the standard RSS feed format used by most podcasting platforms and services, there are three specific tags that Google requires. Without these tags, you won’t be able to publish your podcast to Google Play Music:

  • <title>
  • <itunes:author> or <googleplay:author>
  • <itunes:email> or <googleplay:email>

Fortunately, it’s easy to set these up in your feed if you’re hosting your podcast on Libsyn or Soundcloud.

If Your Podcast is Hosted by Libsyn

Libsyn gives you the option to create a custom feed for Google Play Music.

From the Libsyn dashboard:

  1. Select ‘Destinations’ and ‘Add New’
  2. Click the ‘Add’ button next to ‘Google Play Music’
  3. Complete all the ‘Required Information’
  4. Click the ‘Save’ button

How to Publish Your Podcast to Google Play Music - Libsyn Settings

Here’s how to get the link for your new Google Play Music feed:

From the Libsyn dashboard:

  1. Select ‘Destinations’ and ‘Edit or View Existing’
  2. Look in the ‘Quick Links’ section for your feed URL
  3. Highlight the RSS feed URL and right-click to copy it

If Your Podcast is Hosted by SoundCloud

The process is a little simpler if you’re hosting your podcast on SoundCloud.

  1. Go to ‘Settings’ and ‘Content’
  2. Add an email address to the “Email Address Displayed” field
  3. Add your podcast title to the “Custom Feed Title” field
  4. Add the author (host) name to the “Custom Author Name” field
  5. Save your changes
  6. Highlight the RSS feed URL and right-click to copy it

How to Publish Your Podcast to Google Play Music - SoundCloud Settings

2. Submit Your RSS Feed to Google Play Music 

Now that you’ve got your RSS feed URL and have added the additional information required by Google, you are ready to add your podcast to Google Play Music.

  1. Go to the Google Play Music Podcast Portal
  2. Click the ‘Publish’ button and then the ‘Add a Podcast’ button
  3. Paste your RSS feed URL into the field provided
  4. Click ‘Submit RSS Feed’

How to Publish Your Podcast to Google Play Music

If your feed is valid and the required three tags (title, email, and author) have been added correctly, you should be able to move to the next step. If not, you’ll have to go back to Libsyn or Soundcloud and check your feed settings again.

3. Confirm Ownership of Your Podcast

Next, you’ll be asked to confirm that you own the podcast. Google will send an email to the address you added to your RSS feed. Just open that email and verify that you’re the owner.

How to Publish Your Podcast to Google Play Music

You may also be asked to provide a verification code included in the email you received.

How to Publish Your Podcast to Google Play Music

Click the ‘Verify Ownership’ button, and we’re almost done!

4. Publish Your Podcast to Google Play Music

Finally, click the ‘Publish Podcast’ button and your podcast will be submitted for review.

How to Publish Your Podcast to Google Play Music

Once it’s approved, your podcast will be available on Google Play Music.